I get asked all the time what the difference between my first computer business and the second was. My answer, which usually causes a raised eyebrow, is the E-Myth. This one book revealed in vivid technicolor the difference between owning a job and owning a business. It was the difference between me abandoning my first business of 10 years and being able to sell the second after only 7.
Many a great technician (and by technician I mean computer tech, plumber, baker, etc.) has what the author Michael Gerber calls an entrepreneurial seizure. This seizure comes frequently at the moment when a highly-skilled person becomes dissatisfied working for someone else and decides to strike out on their own. I should know, it happened to me twice!
The E-Myth is not a how to book, although it has a lot of actionable ideas between its pages. Primarily it is what I would call a mind-shift book. It brings up concepts and philosophies that your average entrepreneur does not think of in the midst of their “seizure”. If you have ever wondered why entrepreneurs who have NO CLUE about the business they have started go on to succeed, it’s because they know how to be business owners first. This is going to sound shocking but anyone can open a computer business. Why? Because technicians and engineers can be hired. The person running the business doesn’t actually have to know how to to do the stuff in the business. Don’t get me wrong I think it’s a definite advantage. More important to the success of your business however is the ability of you to run that business not just do the tech work involved.
If you are an entrepreneur and you don’t read any other business book, you have to read this one. It will be the difference between success and failure. If you are like me, it may be the difference between selling the business or just walking away empty handed.
Get your copy: The E-Myth by Michael Gerber