OK, I must admit I was a little swamped with preparation for the MAX 2014 User Conference. I apologize for the delay in new articles and will resume this week. For now, here are some of my highlights from MAX 2014.
How can a piece of software increase your cash flow and profits? To be honest, it is not the software; it is the automation of processes that the software facilitates. Regardless of your business you must have processes in place and make them workable in order to succeed and scale. Unfortunately humans are prone to distraction and must sometimes be given a framework for getting mundane tasks done.
So last time we talked about having a sales funnel and keeping it full. This time I want to go a little deeper into lead generation and cultivating. Lead generation can be the most expensive part of marketing because your ROI is typically low simply because of the statistics. This is where traditional advertising comes into play.
Continue reading Part Deux: I’m A Computer Guy Not A Salesperson!
What’s in your bag? I have been asked many times what I supplied my technicians with in terms of tools, spare parts and software. These items can be the difference between getting the job done on the first visit or having to come back another day.
In the early days of my managed services business it was rare for us to walk in to a new customer and sign them to a managed services contract. It was much more common for us to engage them first on a break/fix level. Even on a break/fix engagement though we would do a simple network assessment and install our agent on the client’s network.
Continue reading Using Your Remote Management Tool to Increase Sales
One of the key themes of the E-Myth book is that you must make the mind shift of being a computer guy that owns a business to that of a business owner who runs a computer business. The key distinction is how you look at your role within the business. The business owner is responsible for all aspects of the business, not just the technical work. Continue reading I’m A Computer Guy Not A Salesperson!
Here is another article I wrote for the MAX I.Q. blog…
With all the tools and technology at the fingertips of IT service providers today there is less and less differentiation with regards to technical ability and availability of features. What then is the factor that makes a business owner or manager choose one service provider over another?
Read more: Read more …
I get asked all the time what the difference between my first computer business and the second was. My answer, which usually causes a raised eyebrow, is the E-Myth. This one book revealed in vivid technicolor the difference between owning a job and owning a business. It was the difference between me abandoning my first business of 10 years and being able to sell the second after only 7.
Many people ask me how I priced my managed services offering. There are about as many ways to price your offering as there are MSP’s. I will try to give you some ideas here to help you come up with your own pricing based on the way you run your business. Read as much as you can though from other sources as well because there are many different pricing models to consider. Continue reading How I Priced My Managed Service Offerings
An article I wrote for the AllThingsMAX blog in June 2014…